About usTASMINE BY FATEM is a Canadian interior designer of Moroccan origin who began her career in modelling before moving into interior design. She trained as a designer after moving to Canada and learned how to use design software in Dubai.
Over the years, TASMINE BY FATEM has specialised in high-end materials and now integrates new technologies for home automation, the Internet of Things and innovative materials such as electroluminescent windows, in her work.
Who are you/How did you get into interior decoration? I began my professional career in modelling at the start of the 90s and I have to say, I have always been drawn to haute couture, jewellery…in short, beautiful materials – and I wanted to develop in luxurious interiors decorated with taste, without being ostentatious, places that I had visited often as a model. The first apartment that I did up to my own taste is the first that I owned. It gave me the opportunity to express my personality and I think it marks the start of my career as an interior designer. I was actually surprised to notice that my friends and family, as well as models I had worked with at the time, liked my interior design and the vibe I was trying to create. My relatives started to ask my opinion or to see to their interior design – I liked being asked but it was just casual work. Once settled in Canada, I decided to go back to school, to university, and learn my trade as an interior designer. I enriched my knowledge of colouring, materials, design architecture … and from my first lessons I knew that I was in my element.
University allowed me to discover the history of interior design over time and so to better understand how styles developed. I was also lucky to be able to immerse myself in cultures which were different to mine, which you can see later in my work. There is still an element that cannot be learned in class and which I think is the key to success of a designer: creation.